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Explore Our Properties
REALTOR® | DRE 01962589

More Choices, More Flexibility, More Value

WITH THE COMPASS 3-PHASED MARKETING STRATEGY

Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.

Phase 1

Compass Private Exclusive

Modern home exterior
$6,500,000 5 Beds | 6.5 Baths

Validate Pricing

Validate your price through our agent network without days on market, price drops, or a rushed timeline.

Phase 2

Compass Coming Soon

Modern home interior
$6,650,000 5 Beds | 6.5 Baths

Generate Early Demand

List publicly on Compass.com to build early buyer interest, while protecting your home's value.

Phase 3

Public Websites

Modern kitchen and dining
$6,800,000 5 Beds | 6.5 Baths

Sell Better

Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.

What is a Compass Private Exclusive?

Compass Private Exclusives are properties that are only accessible to Compass agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.

The Benefits of Pre-Marketing Your Home as a Compass Private Exclusive

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Gain Early Exposure Before Being Market-Ready

SOFT-LAUNCH OPPORTUNITY

Listing first as a Private Exclusive buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations and repairs are still in progress.

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Test Price Without the Risk

NO NEGATIVE DATA

Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.

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Maintain Privacy

A DISCREET APPROACH ON YOUR TERMS

As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.

Pre-Marketing Delivers Results

Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages1

2.9%
Higher Closing Price
20%
Faster to Contract
30%
Less Likely to Drop in Price

You Decide How Your Home Is Sold

At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.

To help you make the most informed decision, we’ve outlined all available options in our disclosure form:

3-Phased Marketing Strategy Disclosure Form ->

REALTOR® | DRE 01962589

1. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.

The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.

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